Astral Media Outdoor adds video screens to Montreal airport
By Adnews Staff
Astral Media Outdoor has installed a collection of 80 flat screen video displays in the departure lounges at Pierre-Elliott-Trudeau International Airport in Dorval, QC. The screens display a 60-minute loop of entertainment and information programming, along with 12 minutes of advertising per hour. Content is being provided by RDI, Global, Musique Plus/Musimax and Groupe Juste pour rire. The advertising consists of standard 30-second television commercials. The service launched yesterday with ads from Intrawest, General Motors, Jamieson Laboratories and Promutuel. According to Astral, the screens will reach approximately 11 million people per year. "Traditional advertising at Montreal-Trudeau Airport has built-in limitations, and we wanted to go beyond them," said Astral Media Outdoor Executive Vice-President and Chief Operating Officer Luc Sabbatini. "By setting up this unique new network, we can contribute to travellers' enjoyment, and at the same time expand the services we offer our advertising clients. The ADM network is the first of its kind in Canada, but we hope to take advantage of our experience here and eventually offer a similar service in other airports across Canada." The Pierre-Elliott-Trudeau International Airport is operated by Aéroports de Montréal.