Sponsorship roundup
By Adnews Staff
MDG Computers Canada of Toronto has signed on as a sponsor of the 2006 Canada Post Literacy Awards. The awards recognize individuals and organizations that work to improve reading and writing skills in Canada. "With more than seven million Canadians having trouble reading and writing, MDG is proud to continue its sponsorship of the Canada Post Literacy Awards," said Brian Monette, the company's chief marketing officer. "Improved literacy skills open doors to opportunity and adventure and MDG is honoured to support achievements in Canadian literacy success." The awards will be presented in several locations in September and October.
Automaker Kia Motors of Seoul, Korea has renewed its sponsorship of the Davis Cup tennis tournament through 2008. The first round of the 2006 event began in 24 countries on Feb. 10. Kia is the competition's worldwide automobile sponsor. The company will supply approximately 300 vehicles annually to the events in participating countries. "The first phase of Kia's partnership with the International Tennis Federation in sponsoring the Davis Cup proved to be valuable in supporting our rapid global expansion while imparting Kia's brand image among tennis fans around the world," said Yong-Hwan Kim, chief operating officer of Kia Motors. "The renewal of our sponsorship can be seen as Kia Motors' desire to get even closer to the fans by broadening our marketing spectrum through stepped-up on-line and on-site promotional activities."