CHFI promotes morning show
By Adnews Staff
Toronto radio station 98.1 CHFI has begun a television advertising campaign featuring a family of the station's listeners. The documentary-style, unscripted commercials show the station's morning hosts Erin Davis and Mike Cooper at the family's house, helping the various family members get ready for the day. The intent is to portray the hosts as "like family" for Toronto-area radio listeners. "Paul and Colleen Papulkas were very kind to invite us into their home," said Julie Adam, general manager of CHFI. "The whole family was wonderful all morning. And fortunately, Erin and Mike behaved themselves, so nothing was broken. We had so much fun with everyone. "
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