Express conducts Pop-Up Closet campaign
Apparel retailer Express recently conducted a promotion in Ottawa and Toronto. The initiative,called the "Express Pop-Up Closet," made use of temporary retail installations featuring clothing and accessories from the chain's fall product line. At each installation, promotional workers provided information about the merchandise to consumers. They also distributed branded reusable shopping bags, an "Express Style Guide" and information about special in-store offers. Consumers could also instantly-win Express gift cards through a text message contest. The experiential campaign was developed by Zoom Media in association with SMG.