Procter & Gamble promotes Mr. Clean
By Adnews Staff
Procter & Gamble Canada has begun a campaign to promote the 50th anniversary of its Mr. Clean brand. The campaign, developed by Extreme Group, depicts the brand's eponymous spokescharacter as, "The other man since 1959." The campaign consists of print advertisements in magazines including Canadian Home and Country, Canadian Family, Readers Digest and Hello. The initiative will run until May, supported by in-store materials, coupons and other retails promotions. "Women in particular are in love with the idea of Mr. Clean," said Shawn King, creative director at Extreme Group. "After 50 years, we want to acknowledge the special relationship that he has had with them. We feel that having some fun with that idea is a great way to remind people how long Mr. Clean has been in their lives."