Parasuco conducts one-day outdoor promotion in Toronto
By Adnews Staff
Clothing company Parasuco conducted a one-day out-of-home promotion in Toronto last week in support of its new spring and summer collection. On March 19, billboards embedded in blocks of ice were placed at 25 locations around the city. As the ice melted, the copy, "Styles so hot they'll melt the ice" appeared. The promotion was developed by Newad.
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