Laurentian Bank begins radio promotion in Montreal
By Adnews Staff
Laurentian Bank has begun a radio campaign called "Les Visites Libres Banque Laurentienne" in Montreal to promote its mortgage products. The campaign was developed by Bleublancrouge in collaboration with Astral Media. The promotional program will run on Energie 94.3 and Virgin Radio 96 from 2pm to 4pm on Sundays, to coincide with the most popular time for prospective buyers to attend open houses. The campaign will run for six weeks. The content, aimed at first-time home buyers, consists of various segments on the searching and purchasing process. "It's a clever strategy that helps us combine powerful consumer insight, the right target, the right moment, the right time, with high impact, while being the only ones to make the most of this important time in the purchasing process," said Stéphane Gagnon, marketing vice-president at Laurentian.