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B2B Trust hires Doug Agency

B2B Trust, a subsidiary of Laurentian Bank of Canada, has retained Toronto-based Doug Agency as its first agency Of record. The financial services company hired the agency after a review process involving an unknown number of contenders "We were very impressed with the strategic thinking that went into the pitch and appreciated the immediate chemistry between our two groups," said Susi McCord, marketing vice-president, at B2B Trust. "The Doug team demonstrated insightful understanding of our brand and the inherent demands of our business, and their creative credentials speak for themselves."

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