Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Telus begins online holiday campaign

Telus has begun an online campaign promoting its holiday gift guide. The guide, located at <http://www.giftguide.telusmobility.com>, features various Telus smartphones presented through video clips and 3D images. The site and the campaign were developed by Teehan & Lax of Toronto. "The central idea is that this machine makes magic happen, which is a perfect metaphor for smartphones and Telus," said Dave Stubbs, partner at the agency. The online ads supporting the site depict Telus' meerkat spokescharacters moving phones into gift boxes in a number of elaborate ways, including a fan, a jack-in-the-box, a row of dominoes and a conveyor belt. The campaign also includes in-store materials, digital transit ads and creative designed for specific sites such as Facebook, MySpace and Google. Teehan & Lax developed the campaign in consultation with Telus agencies Taxi and Media Experts.

« Back Next »

Related stories Comments