Telus begins online holiday campaign
By Adnews Staff
Telus has begun an online campaign promoting its holiday gift guide. The guide, located at <http://www.giftguide.telusmobility.com>, features various Telus smartphones presented through video clips and 3D images. The site and the campaign were developed by Teehan & Lax of Toronto. "The central idea is that this machine makes magic happen, which is a perfect metaphor for smartphones and Telus," said Dave Stubbs, partner at the agency. The online ads supporting the site depict Telus' meerkat spokescharacters moving phones into gift boxes in a number of elaborate ways, including a fan, a jack-in-the-box, a row of dominoes and a conveyor belt. The campaign also includes in-store materials, digital transit ads and creative designed for specific sites such as Facebook, MySpace and Google. Teehan & Lax developed the campaign in consultation with Telus agencies Taxi and Media Experts.