Virgin Mobile Canada hires Teehan & Lax
By Adnews Staff
Cell phone provider Virgin Mobile Canada has hired Teehan & Lax of Toronto as its digital agency. The assignment includes work on Virgin Mobile's digital properties as well as social media initiatives. "The fit between Virgin Mobile and Teehan & Lax was clear right from the beginning," said Casey Rovinelli, director of web marketing at Virgin Mobile Canada. "They're web nerds just like us. More than that, they share an obvious passion to bring exciting ideas and groundbreaking digital experiences to life. Working with smaller agency teams gives us a greater ability to be quick and nimble. Acting fast and making things happen in the moment is a key factor in how Virgin Mobile delivers fresh, innovative interactions with its customers." Teehan & Lax will work in association with Juniper Park of Toronto, which Virgin Mobile Canada recently retained as its lead creative agency.