Teehan & Lax opens social and mobile practice
Toronto-based Teehan & Lax has opened a new strategic consulting practice specializing in social media and mobile communications. "As we engage with clients at deeper levels, we need to have the ability to offer strategic business planning as part of our process, particularly as clients struggle to figure out how to best tap into mobile and social media opportunities," said Jon Lax, a partner at the agency. "This new division will address that." The practice will be lead by Tamera Kremer, who most recently headed Wildfire Strategic Marketing. Prior to that, she worked in the interactive division of MacLaren McCann. Adam Schwabe has also joined the division as an information architect. He was most recently at IBM.