Purolator Courier begins Check campaign
By Adnews Staff
Purolator Courier of Toronto has begun a new national advertising campaign called "Check." The campaign, developed by DraftFCB, focuses on the company's logistics and infrastructure network for business customers. The two 30-second television commercials and online ads will run until the spring of 2010. Media buying was handled by Initiative Media. According to John Cooper, marketing vice-president at Purolator, the campaign "presents our audience with a more in-depth understanding of the size, scale and capability of the Purolator Network. It's our people, infrastructure, technology and services that make us a network that can deliver whatever our customers need and when they need it."
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