Quizative opens in Toronto
By Adnews Staff
A new digital agency called Quizative has opened in Toronto. The president of the firm is Adrian Capobianco, former digital vice-president at Fuse Marketing Group. While an independent agency, Quizative is backed by Fuse and will operate in collaboration with that firm. The new agency is located at the Fuse office. Adam Oliveira has joined the agency as executive creative director. He has previously worked at Organic, Blast Radius and Saatchi & Saatchi. Allison Laux has also joined the firm as a strategic planner, researcher and relationship marketing specialist. She has previously worked at Ogilvy & Mather, Tattoo and Wunderman. "Marketers know that the old ways of reaching customers don't get them as far anymore, so we want to help them do more with less and do it differently from the way their competitors are doing it," said Capobianco. "We always try to discover the real connection between our clients and their customers. Quizative will offer deep insight, smart strategy and innovative creativity through compelling digital strategies. More importantly, we will make budgets work harder and more efficiently using the digital medium, with a continued emphasis on driving business results for our clients."