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New president at Proximity Canada

Proximity Canada of Toronto has appointed Adrian Capobianco to the position of president. According to the agency, the appointment is part of Proximity's shift in focus to data-driven digital creative. Capobianco was most recently digital managing director at Cundari. Before that, he was the founder and president of Quizative. Capobianco has also been vice-president of interactive marketing at Fuse Marketing Group, vice-president of client services at Publicis and director of business development at Rare Medium.

"We took the time to make sure we had the right fit for this critical role," said Gerry Frascione, chairman of BBDO and Proximity Group Canada. "Adrian is well respected by clients and in the industry for his consultative approach, strategic skills and business insight.  He possesses the drive to continue to keep Proximity ahead of the market by using data and creativity to address clients' complex issues."

Proximity's client list includes RBC, Rogers, Visa Canada, Mercedes, PepsiCo Foods and Campbell's.

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