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Laurentian Bank breaks new commercial

Laurentian Bank has released a new television commercial, created by Bleublancrouge of Montreal. The campaign broke on Nov. 9. It includes the sponsorship of Quebec talk show Tout le monde en parle. "With the current economic context, the whole creative concept established during the last two years is more than relevant," said Benoît Chapellier, executive vice-president and account director at the agency. "Using language that is distinctive from our client's competitors has created a positive and reassuring environment, which is more than welcome these days."

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