Ovos Natural Health begins Vivimind campaign
By Adnews Staff
Toronto-based Ovos Natural Health has begun a marketing campaign for a new product called Vivimind, a supplement intended to protect memory function aimed at adults over the age of 40. The campaign, developed by Cundari, consists of national billboard advertising that directs consumers to an online memory test at <http://www.vivimind.com>. The campaign also includes print, online, and in-store advertising, as well as participation in various tradeshows. "Not only does this creative show consumers the need for a product like Vivimind, but the online memory test also allows us to test media effectiveness by identifying where the message reached them," said Darren Stallman, director of client services at Cundari Health. "The overall creative strategy is to demonstrate and allow the consumer to realize that ongoing standard memory loss that we take for granted is truly symptomatic of a condition called AAMI and there are options to address it, such as exercise, diet, mental exercise and, potentially, Vivimind.,” said Fred Roberts, creative director at Cundari. "We felt that the puzzle visual really helps to effectively demonstrate the product benefit of Vivimind."