Canadian Tourism Commission begins global campaign
By Adnews Staff
The Canadian Tourism Commission will conduct an international marketing campaign for 2009 intended to inspire travellers to choose Canada as a vacation destination. The initiative will feature the emotions of real visitors to Canada. The television and Internet campaign will make use of video clips shot by such visitors. The effort will also be tied to the upcoming Vancouver Olympic Games. Fifteen-second commercials have already begun airing in some markets. "This new strategy captures the spirit of the Canadian travel experience," said Michele McKenzie, president and CEO of the commission. "It's personal, engaging and informal, and it's at the heart of our tourism brand. Exposure like [the Olympics] comes only once in a lifetime. Collectively with our tourism industry, we will take Canada from cold to cool, and show the world that this is where great stories happen and the time to visit is now."