Quiznos Canada retains Extreme Group
By Adnews Staff
Fast food chain Quiznos Canada has hired Extreme Group of Toronto as its Canadian agency of record. The assignment includes all national advertising for Quiznos. The account was previously held by Ogilvy & Mather of Toronto. "Extreme Group showed that a big creative idea doesn't need to come from a big agency," said Kyle Holmes, marketing director at Quiznos Canada. "We make unreasonable advertising requests within unreasonable timelines. I'll be able to sleep at night knowing Extreme Group can handle it. They, too, are a lean company with a tight group of people who know how to balance work with fun and play." Extreme's first work will be a direct mail and online campaign supporting the launch of the new line of sandwiches called Torpedoes. This will be followed by advertising for the chain's new delivery service.