Grolsch debuts new branding
By Rob Bale
Alcohol company Asahi Canada has introduced new branding for its Grolsch beer brand in Ontario. According to the company, the new branding focuses on the 400-year history of the beer and the craft of brewing. The new visual identity is also intended to differentiate Grolsch from its competitors and to make the product stand out more on store shelves. The materials include updated packaging, a revised wordmark in green, along with the tagline, “Grolsch. Make it real.”
“We're excited to introduce a new era of Grolsch to Canadians,” said Katie Wright, head of marketing at Asahi Canada. “This transformation is not just about a new look. It's about finding new ways to make moments real through the entire experience. From the shelf to the first sip, this new look and feel has been developed in direct response to what our consumers are looking for. By modernizing the design while staying true to our rich heritage, this evolution allows us to elevate the Grolsch brand and connect with today's discerning beer enthusiasts.”