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Dougserge&Partners gains Dulux account
By Adnews Staff
PPG Architectural Coatings Canada has retained Dougserge&Partners of Toronto as agency of record for the Dulux paint brand in Canada. PPG is the exclusive Canadian licensee of the Dulux brand. This is the first time Dulux has had a Canadian agency of record for brand creative. Dougserge won the account in a creative pitch process involving an unknown number of firms. It will work in collaboration with Headspace Marketing to develop strategy and creative for the French Canadian market.
"We clicked right away with the team and really responded to their philosophy of creativity for commerce," said Martin Tustin-Fuchs, brand manager for Dulux. "They demonstrated their focus on results and showed great, insight-driven creative in the concepts they presented. We're excited about the work on the table and our partnership to come."