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Sico launches new website
By Adnews Staff
PPG Architectural Coatings Canada has launched a new website for its Sico paint brand. The site, located at <http://www.sico.ca>, was designed by Bleublancrouge and produced in collaboration with ECentricarts. It provides information about the range of Sico products and colours, as well as a decorating-themed blog. According to the company, a "virtual helper" feature will be added in the spring.
"This major project is the result of eight months of work," said Sébastien Yaher, director of interactive platforms at Bleublancrouge. "The website inspired us to push our creative and production limits. As the world of painting leaves a lot of room for creativity, we had the leeway to create a bold design. This simple, practical site is the ideal reference tool for renovation projects."