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Bell Media readies MuchMusic relaunch

Bell Media will relaunch its MuchMusic brand on July 7 as a primarily digital property. The new property, which will focus on youth lifestyle content, will be available on TikTok and other social media services. The property will also offer a variety of brand integration options tied to special events and live performances. Full programming details have yet to be released. The existing Much specialty television channel will continue to operate, offering comedy series, unscripted series and movies.

“With hosts and creators that speak directly to Gen Z and younger millennials, the all-new multiplatform MuchMusic stays true to its spirit as a seminal brand with an authentic voice,” said Stewart Johnston, senior vice-president of sales and sports at Bell Media. “Tailor made for today’s always-on youth audience, MuchMusic doubles down as the essential destination for music and pop culture content. We are so thrilled to offer up an unbeatable lineup of opportunities for our clients.”

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