Bell Media renews Snapchat deal
By Derek Winkler
Bell Media has extended its agreement with communications mobile application Snapchat for a second year. Through this agreement, Bell Media content will continue to be available on the app’s Snapchat Stories and Spotlight functions. This includes content from TSN, MuchMusic and ETalk. Advertising options include branded content and in-show inventory.
“We are thrilled to continue our partnership with Snapchat for another year,” said Perry MacDonald, vice-president of advertising sales and partnerships at Bell Media. “With over 11 million monthly active Canadian users on Snapchat, Canadian advertisers have more opportunities to further their digital reach and engage with Snapchat users. This is another exciting example of our commitment to offering clients innovative ad solutions.”