Holland Bloorview Hospital begins Dear Everybody campaign
The Holland Bloorview Kids Rehabilitation Hospital in Toronto has begun a national campaign called “Dear Everybody.” The initiative is intended to counter stigmas experienced by children and youth with disabilities. The campaign, developed by Forsman & Bodenfors, includes a call to the media and advertising industries to increase their representation of disabilities. It also includes a website at <http://www.deareverybody.ca> which encourages visitors to sign an online petition. This is the third year of the promotion.