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Holland Bloorview Foundation hires Havas
By Adnews Staff
The Toronto-based Holland Bloorview Kids Rehabilitation Hospital Foundation has retained Havas Worldwide Canada as its advertising agency of record. The agency will work to raise awareness of the foundation and its fundraising efforts. A new brand awareness campaign is expected to break in late summer or early fall.
"We fell in love with Havas," said Sandra Hawken, president and CEO of the Holland Bloorview Foundation. "Their passion, intelligence and creativity were felt by our whole team. Havas's desire to create meaningful work, their expertise in the digital space as well as their deep knowledge of the communications landscape made them a natural fit to help us share the story of how Holland Bloorview is creating a world of possibilities for kids with disabilities."