Hush begins retail promotion
By Adnews Staff
Sleeping products retailer Sleep Country has begun a holiday season promotion for its Hush product line. The effort takes the form of a temporary retail location at Yorkdale Shopping Centre in Toronto. The store will sell Hush products including weighted blankets, pillows, weighted robes, eye masks and the Iced Hybrid Hush mattress. The installation includes a “sensory room” in which consumers can test the products. According to the company, the Hush product line is intended to improve sleep for consumers with anxiety, insomnia, ADHD and other conditions. The installation also offers an embroidery service to personalize products.
“Despite the importance of sleep, we know that one in four Canadians are suffering from insomnia and many more are dealing with anxiety and stress,” said Lior Ohayon, co-founder of Hush. “That's why it's more important than ever for us to create products that will help people with these issues and improve their overall well-being. As part of this mission, we're bringing our products to a pop-up location for the first time to make it easier for Canadians to experience the Hush difference.”