KB Media forms association with ScreenScape
By Adnews Staff
Toronto-based KB Media has formed an association with ScreenScape, a company that specializes in community-based digital signage and location-based media. KB Media will use technology from ScreenScape to develop its own location-based out-of-home marketing service. "KB Media is thrilled to find in ScreenScape a technology partner that can help us rapidly expand our points of presence," said David Brisson, president and CEO of KB Media. "ScreenScape technology gives us the ability to use digital signage to engage with consumers both visually and, building on social media services like Twitter and Foursquare, through their mobile phones. This opens up new and exciting ways for our customers to build their brand in an increasingly connected age. We are excited to bring this technology to our existing venue clients and advertisers, many of whom have requested this comprehensive digital solution."