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Green Mountain Coffee Roasters introduces new Canadian identity

By Adnews Staff

Green Mountain Coffee Roasters has introduced a new corporate identity for its Montreal-based Canadian unit: GMCR Canada Holding. The unit will market the Keurig, Van Houtte, Timothy's World Coffee, Green Mountain Coffee, Tully's and Café Escapes brands in Canada. "We are very proud to introduce GMCR Canada today," said Gérard Geoffrion, president of GMCR Canada. "Thanks to our brands like Keurig, Van Houtte and Timothy's World Coffee that already enjoy national recognition, GMCR Canada has gained a solid foothold as a major player in Canada."

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