Subway breaks Sub of the Day campaign
By Adnews Staff
Fast food restaurant chain Subway has begun a radio campaign promoting its "Sub of the Day" special offer. The campaign, developed by Cundari of Toronto, consists of seven 30-second radio commercials, each describing one available sandwich and running only on the day that sandwich is available. The creative depicts people who are sufficiently invested in the "Sub of the Day" that they forget the real names of the days of the week. The campaign is running nationally in a number of markets.
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