Benjamin Moore conducts Colour Care campaign
Benjamin Moore Paints has begun a national campaign called "Colour Care Across Canada." During the initiative, which is being conducted in association with the Canadian Women's Foundation, nine shelters for women and their children will receive fresh interior paint of all the bedrooms, as well as minor repairs and new bedding provided by The Bay. "Abuse against women is increasing at frightening rates in Canada, and it has contributed significantly to driving women and their children from their homes, onto the streets and seeking safe havens like those the Canadian Women's Foundation works with," said Mike Kolind, market general manager for Benjamin Moore Canada. "For those in shelters, it can be a demoralising, and in some cases, a de-humanising condition breaking the spirit of any family. The shelters are being taxed and strained by the growing numbers. Although there's no simple solution to this troubling occurrence, Benjamin Moore's aim in launching 'Colour Care Across Canada' is to bring attention to the situation, and at the same time try and brighten, with the power of colour, the living environments of those who seek this basic human need for safe housing and a community of support."