Canadian Institute of Plumbing & Heating hires Cohn & Wolfe
By Adnews Staff
The Canadian Institute of Plumbing & Heating has retained Cohn & Wolfe of Toronto to promote the importance of plumbing and hydronics. The institute is a not-for-profit organization representing approximately 260 manufacturers and wholesaler distributors of plumbing and hydronic heating products. Cohn & Wolfe, which has been appointed the organization's agency of record, will develop a national public awareness campaign and provide ongoing public relations and communications support. "When Canadians consider their plumbing and heating needs, and the industry as a whole, our commitment to water and energy conservation, innovation and technological advancement is rarely front-of-mind," said Ralph Suppa, president and general manager of the institute. "We at the CIPH know the plumbing and hydronic heating industry is creative, dynamic and future-focused, not just in terms of the products we offer, but also in terms of the diverse career and training opportunities in the field."