Intel hires Cohn & Wolfe
Computer technology company Intel has retained Cohn & Wolfe of Toronto as its public relations and communications agency of record in Canada. The agency will work to raise awareness of the company and its products through communications campaigns, analyst and stakeholder relations, media relations and influencer activities.
“Having the right local-market partner to help us tell our story to Canadians about how Intel’s technology enables global progress and enriches the lives of many, both in Canada and abroad, is key to the evolution of my organization,” said Ana Peña, communications director at Intel Americas. “Canada is a key market for Intel. In fact, it is one of the most advanced countries in Internet of things, 5G and artificial intelligence; key technologies that are helping address the world’s biggest challenges. To me, it is critical that our agencies work seamlessly with the multi-country Latin America team to drive integrated communications that position Intel in the minds and hearts of the people.”