Radium Hot Springs retains Twist Marketing
By Adnews Staff
The Village of Radium Hot Springs in British Columbia has hired Twist Marketing of Calgary to develop a branding and marketing plan for the community. The agency worked for the village last year on a "community visioning" project. Twist is now working on marketing and economic development campaigns intended to enhance tourism and encourage people to live and work in Radium Hot Springs. The campaigns are expected to launch in early 2012. "Our official Community Plan reflects our desire to be a diverse, self-sufficient mountain community," said Dee Conklin, mayor of Radium Hot Springs. "It's a more challenging path that requires an aggressive, unique brand to attract the types of people and investment we need to realize our vision."