Argyle merges with ChangeMakers and Context
Argyle Public Relationships of Toronto has undertaken a merger with ChangeMakers of Winnipeg and Context of Vancouver. The merger will give Argyle and increased national presence, with 80 staff in seven cities. Its services will include communications, reputation management, marketing and public engagement. According to the company, the merged entity will have annual revenues of approximately $17 million.
Daniel Tisch will remain president and CEO of Argyle. ChangeMakers founder Correy Myco will become executive vice-president of marketing at Argyle, while Stefan Moores will become executive vice-president and chief operating officer. Krista Bax, COO of Context, will become senior vice-president for Western Canada. Context principals John Forsdick and Jack Boomer will become senior advisors at Argyle. Roanne Argyle, Alison George and Rob McEwan, senior vice-presidents at Argyle, will head the agency's national practices.
"At a time when truth and trust are elusive, communications firms need new skillsets, and organizations need new mindsets, to navigate a complex world," said Tisch. "That's why the new Argyle brings together research-based communications, deep public engagement and breakthrough creativity. Argyle's expanded national team excels at both representing our clients to the public, and the public to our clients, resulting in better decisions, more reputable businesses and a healthier society."