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Carrot Rewards expands into UK

Toronto-based mobile application developer Carrot Rewards has begun an expansion into the United Kingdom. The company produces an app that encourages consumers to achieve fitness goals by linking their activities to various loyalty programs. In Canada, participating loyalty programs include Aeroplan, Scene, Petro-Points, More Rewards and RBC Rewards. The application was developed in collaboration with several Canadian government agencies and non-governmental health organizations. The company has now begun developing a UK version of the app in collaboration with the British government. The software will debut in the spring.

"We are proud to have already nudged over a million Canadians towards living healthier and better lives," said Andreas Souvaliotis, CEO of Carrot Rewards. "Now is the time to spread the unique power of our wellness app to millions more beyond our home country. The world recognizes and wants Carrot, and we're ready to make an even bigger difference everywhere."

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