ParcelPal, MADD Canada begin joint promotion
By Adnews Staff
ParcelPal Technology of Vancouver has formed a promotional agreement with Mothers Against Drunk Driving Canada, becoming the organization's official delivery service in Canada. The two organizations will conduct a joint national awareness campaign intended to educate consumers about the risks of impaired driving. The campaign will also promote ParcelPal as a way to have party supplies, such as alcohol or cannabis, delivered without driving while impaired to get them. The campaign will include social media and television advertising using the tagline, "Don't drive impaired; ParcelPal it."
"As ParcelPal dives deeper into cannabis and alcohol delivery, we are very aware of the inherent risks associated with consumption," said ParcelPal president and CEO Kelly Abbott. "We take every precaution to ensure the product is not only delivered safely but will be consumed responsibly as well. Most of our orders are later weekend nights, where people are already at a party or are at home with friends. With ParcelPal, why leave? We take the risk away from people leaving the party to 're-up' on their booze, cannabis, or snacks among many other use-cases. If this awareness campaign can change the lives of just one family, it is totally worth it."