Tweed, Uber, MADD Canada begin Don't Drive High campaign
Cannabis company Tweed, based in Smiths Falls, ON, has begun a campaign in association with Mothers Against Drunk Driving Canada and ride sharing company Uber. The initiative is intended to raise awareness of the dangers of impaired driving in advance of the legalization of cannabis in Canada next week. The creative suggests 101 things to do while high instead of driving. The national campaign, called "Don't Drive High," includes a website at <http://www.dontdrivehigh.ca> that will offer discounts on Uber trips.
"We've always believed that education was key to a responsible cannabis industry and we're proud to be launching this important awareness campaign across the country on the eve of legalization," said Mark Zekulin, president and co-CEO of Tweed. "There's at least 101 better things to do than drive high. If you have to get somewhere, order an Uber or take a bus, but don't drive high. Period."