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TSN signs sponsors for hockey coverage

Toronto-based specialty television channel TSN has signed a series of sponsors for its coverage of the 2013-2014 National Hockey League season. The sponsors include Scotiabank, General Motors, Tim Hortons, Moxie's and Kia Canada. Scotiabank will be the presenting sponsor of the channel's Wednesday Night Hockey broadcast, as well as the Scotiabank Wednesday Night Quiz and the TSN Fantasy Hockey League Manager. General Motors, Tim Hortons, and Moxie's will receive brand exposure in-game during national broadcasts as sponsors of its GMC Performer of the Night, Game Plan and 1-Up-1-Down features respectively. Kia Canada will be the presenting sponsor of TSN's fantasy hockey elements the TSN Hockey Challenge and the TSN Predictor: Hockey Edition. TSN is a division of Bell Media.

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