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SapientNitro readies Pride installation

Digital agency SapientNitro has installed a 10-storey interactive digital installation in downtown Toronto to coincide with Pride events in that city. The installation, called "Faces of Pride," will display photographs of Pride supporters in a series of shifting colours from June 28 to 30. Consumers can submit images through a street kiosk. The installation is being operated in association with property developer Allied Reit and technology company Derooted. It is being supported with social media activities.

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