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Facebook Canada readies Grand for Good program
By Adnews Staff
Facebook Canada has launched a new program called "Grand for Good" that is intended to pair local businesses in the Greater Toronto area with 10 Canadian media agencies. Staff from the agencies will consult with the participating businesses, then advise on the use of Facebook advertising credits in a marketing initiative. Over a six-week period, the agency teams will compete to see who can build the Facebook presence that is most effective at increasing the exposure of a business. Businesses can apply to the program via the "Grand for Good" Facebook page until Aug. 23. Participating media agencies include M2Universal, MEC, MediaCom Canada, Mindshare, OMD Canada, PHD Network Canada, Starcom Mediavest Group, UM Canada, Vision7 International and ZenithOptimedia Canada. "Grand for Good is a unique initiative that will give GTA businesses the chance to work with Canada's preeminent advertising agencies, while giving agency participants the practical opportunity to apply what they learned from the Facebook Studio Edge curriculum," said Alfredo Tan, group director of global marketing solutions at Facebook Canada. "Grand for Good is the first program of its kind for Facebook globally and we are excited to have a positive impact on local businesses."