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HomEquity Bank begins new campaign
By Adnews Staff
HomEquity Bank of Toronto has begun a new advertising campaign for its CHIP Home Income Plan financial product. The campaign, called "Life is Good," was developed by Northern Lights Direct of Toronto. It consists of a television commercial in English and French, as well as a redesigned website at <http://www.chip.ca>, search engine marketing, online advertising and email communications. "Direct marketing has proven to be the ideal medium for us to educate Canadians 50-plus about how the CHIP Home Income Plan can help them unlock the value in their home without having to move or sell," said Arthur Krzycki, director of marketing and public relations at HomEquity. "Northern Lights Direct has helped us grow our business substantially over the last four years and we are excited to continue our partnership with them."