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Holiday Inn Express conducts Stay Smart contest
By Adnews Staff
InterContinental Hotels Group has begun a new campaign in Canada for its Holiday Inn Express hotel chain. The campaign, called "Stay Smart," involves a website at SmartvsSmart.ca and a Facebook application. Visitors to the brand's Facebook page can use the application to vote on which of a number of Canadian inventions is the smartest. Visitors can also submit their own nominations for smartest Canadian invention. Voters will be entered into a draw for a free two-night stay at a Holiday Inn Express anywhere in the world. Fourteen of these weekly prizes will be awarded during the promotion. "Canadians are responsible for many smart inventions, and SmartvsSmart.ca is a fun and humorous nod to how smart it feels to stay at a Holiday Inn Express hotel," said Jo Allan, director of brands marketing in the Americas for InterContinental Hotels Group. "With free breakfast, a choice of pillows, Wi-Fi and properties across the country, Holiday Inn Express hotels are a smart choice for leisure and business travelers alike."