Indigenous-owned businesses begin We Thrive campaign
By Adnews Staff
The Canadian Council for Aboriginal Business, EntrepreNorth, Pow Wow Pitch and Raven Indigenous Capital Partners have begun a promotion called “We Thrive” in collaboration with Facebook Canada and Shopify. The promotion is intended to encourage consumers to shop at Indigenous-owned businesses. It includes a “We Thrive Indigenous Buying Guide” advertising campaign on Facebook and Instagram that highlights products from participating businesses. Indigenous-owned businesses with a Shopify online store can submit their products at <http://www.fb.com/wethrivecanada> to be featured for three weeks at no cost.
“EntrepreNorth is excited to join forces with Facebook and Shopify to bring this opportunity to northern Indigenous entrepreneurs who are harnessing the power of business to help their own communities to thrive and heal,” said Benjamin Scott, project director of EntrepreNorth. “The campaign also gives more Canadians an opportunity to support products that carry stories of cultural strength and pride at a time when it is needed most.”