Fast food chain KFC Canada has begun a national advertising campaign called "Bags" to promote the introduction of a new menu item called the Family Dinner Box. The campaign consists of television and radio advertising, along with in-store materials, social media activities and public relations. The television and digital creative was developed by Grip and Brad. Media buying was handled by MediaCom. Additional elements were developed by OSL Marketing and AMI. "Our new KFC Family Dinner Box is all about offering variety to families," said Tatiana Carrascal, senior marketing director at KFC Canada. "The ability to customize meals means that the whole family can enjoy time together and their own personal KFC favourites with no compromises. It's a complete family meal that's completely up to you."