Wrigley Canada conducts online Skittles campaign
Wrigley Canada has begun a new campaign called "Touch The Untouchable" in support of its Skittles candy brand. The initiative consists of five online ads that encourage viewers to touch their computer screens to make their fingers part of the creative. The campaign also includes out-of-home ads that invite consumers to "call the rainbow" and hear messages from characters in the videos. In addition, an upcoming phase of the campaign will feature the Easter Bunny, who will leave hidden annotations in the online videos leading to additional videos and "secret" websites. The campaign was developed by BBDO Canada.