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Advertising Standards Canada releases 2011 report

Toronto-based Advertising Standards Canada has released its 2011 Year in Review Ad Complaints Report. The report contains information about consumer complaints submitted to the organization in 2011 for review under the Canadian Code of Advertising Standards. According to the report, consumers submitted 1,809 complaints about 1,153 ads in 2011, representing an increase of 51% over the previous year. Of these, the organization found that 146 complaints about 83 ads contravened the code. Retail advertising garnered the most complaints, with 252. According to the report, more complaints were submitted about allegedly inaccurate or misleading advertising than about offensive or inappropriate ads. "In today's economic climate, consumers are most concerned about getting value for their money, good deals and low prices," said Janet Feasby, vice-president of Advertising Standards Canada. "It's not surprising that retail advertising was our highest complaint category last year." The report is available from the organization's website at <>.

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