Purity Life begins Get Your Herbon contest
By Adnews Staff
Purity Life Health Products of Acton, ON has begun a contest promotion for its Herbon brand of lozenges called "Get Your Herbon." The contest, aimed primarily at university and college students, is being conducted through a website at <http://www.getyourherbon>, as well as through a Facebook page. Participants can enter by submitting a 60-second video commercial for the brand to the website. The five most-watched videos as of Nov. 23 will go on to the final round. A judging panel will select the winner, who will receive $15,000. The contest is being promoted with sampling programs on 20 campuses, as well as social media activities. "We are wanting students to use this as a live case study to put their advertising skills to the test," said Kevin Lake, vice-president of marketing at Purity Life. "These students will help spread the word about Herbon as they gain views for their video submissions." The campaign was developed by OSL Marketing. Media buying was handled by Starcom Mediavest.