Eight additional companies have joined the Toronto-based Institute of Communication Agencies. These include Innocean Canada, The Hive, Hey Harry/Bethechange, The Marketing Store, Bright Red Communications and Smith Roberts of Toronto, as well as Venture of Calgary and Free of Edmonton. "Given the dramatic pace of innovation in the communications industry, agencies are recognizing that the ICA can help them embrace and drive change," said Gillian Graham, chief executive officer of the institute. "Agencies are increasingly discovering that the ICA can play a key role in supporting the extraordinary value they provide to advertisers."