Shaw Media readies introduction of Lifetime
By Adnews Staff
Shaw Media of Toronto will debut a new specialty channel called Lifetime on Aug. 27. The channel, which is aimed primarily at women, will be available in approximately 10 million households nationally. Its programming will consist of dramas, reality shows and movies. Shaw will introduce the channel with a three-month free preview period. "Lifetime is one of the strongest female centred cable networks in the US and will augment our domination of the most desirable female targeted channels in Canada," said Barbara Williams, senior vice-president of content at Shaw Media. "This addition to our already powerful slate of specialty channels provides hundreds of hours of new and exclusive content to be enjoyed and reinforces our dedication to providing the best programming to Canadians."