Adnews

COSSETTE GETS CHEESIER

By Adnews Staff

Cossette Communication-Marketing of Montreal walked away with the cheese account for the Dairy Farmers of Canada last week. Other agencies on the short list were: Montreal incumbent BCP, PNMB Publicité of Montreal with BBDO Canada of Toronto, and Young & Rubicam of Toronto with its Montreal office Saint Jacques Vallée/Y&R. The 1995 account is worth $10.5 million. This will increase to $16.8 million next year. BCP will continue to be responsible for the butter and logo campaigns which have a budget of $8.1 million. Natcom of Montreal will remain with the nutrition program account.

September 5, 1995